CLIENT PROFILELuxury apartments for rental.
CAMPAIGN PERIODMarch 2019 - November 2019
CAMPAIGN TYPEBrand Awareness and Lead Conversion
WHAT WE DIDIDO Media had designed advertisements with QR codes that allow the prospect to directly connect to LXTX WeChat account. From there, the customer service can talk to the prospect, post social media updates, and the prospect to group chats.
The ad design is focused on appeal to luxury, while the content lists advantages of LXTX apartments.
IDO Media had additionally supported LXTX with bilingual staff during chosen show home events to handle the Chinese buyer traffic.
The ads were appearing on:
IDO Media WeChat platform (2,000 estimated views per ad placement); MCCC WeChat and Weibo ads (18,000 estimated impressions per ad placement); 58Winnipeg Forum and APP (77,000 estimated impressions per month)